Lauren de la Fuente

Lauren de la Fuente serves as Access 360 Media's senior vice president of strategic partnerships & marketing. She is responsible for creating content for young adults through media partnerships and branded entertainment as well as the overall brand positioning of Access 360 Media.

De la Fuente has worked with some of the world's most internationally recognized and celebrated young adult brands. NIKE, MTV and the Sci Fi channel have all contributed to her expertise in launching global brands, forging lasting and influential strategic alliances, creating innovative branded programming as well as developing award-winning creative content. de la Fuente has set the pace with each team she has led and been integral to the fullest articulation of each initiative.

As vice president, strategic programming and media marketing for G4 - Videogame TV, de la Fuente lead strategic, creative marketing and programming initiatives for the Comcast-owned TV network. Her development of branded programming and positioning has been effective in forming the G4 creative strategy and launching promotions. Her accomplishments at G4, in addition to being a member of the original launch team, include the creation of a branded-television show for P+G's Pringles, "Cheat! Pringles Gamers Guide", and an "Entertainment Weekly" partnership consisting of both magazine editorial and TV programming, "G4 and EW Present the Top 100 Video Games of All Time". In 2005 she crafted G4's largest partnership deal with a weekly show, "Action Blast" for Fortune 100 toy-maker Hasbro featuring retro-cool brands such as Transformers. De la Fuente also heads up the VOD strategy and programming which has resulted in G4's coveted spot as a top ten VOD provider for Comcast and Time Warner where customers view more then 5MM pieces of G4 content each month. At G4 she coined the term "Gamer Generation" to describe the young adult demographic that grew up with a game controller in one hand and a remote control in the other.

Prior to G4, de la Fuente served as vice president, creative for USA Network and Sci Fi channel where she established an in-house "creative shop" responsible for all advertising, design, production, photography and collateral for both TV networks. There she oversaw the award-winning repositioning and rebranding efforts for both Sci Fi Channel and USA Network.

Previous to Sci Fi and USA, de la Fuente was the vice president, marketing at MTV where she spearheaded all marketing, advertising, communication, branded entertainment programming, public relations and promotional activities for MTV's ad and affiliate clients. She was part of the launch team for MTV2 and interacted with a litany of young adult target marketers like Pepsi, Frito-Lay, Taco Bell, 7-11, Levi's, Sony Playstation, Mastercard, Puma, Adidas, Neutrogena, 20th Century Fox and Coke.

De la Fuente also ran creative and regional marketing for Nike, where she developed a national outreach program and programming extension for the Sundance award-winning film, "Hoop Dreams" and championed Nike's first-ever regional marketing strategy. She also worked at Chiat/Day on the Teddy Ruxpin account and spent time developing the launch strategy and creative direction for video on demand pioneer, Intertainer.

De la Fuente's achievements in brand-building and strategic programming have won her numerous awards including Promax, BDA and CTAM's Mark. She frequently speaks on industry panels and lectures at colleges and universities. She is a graduate of the University of Colorado, Boulder.