Over the course of his career, William Powers has established himself as a sales leader in the interactive media and broadcast space where he has played a vital role in building some of the most successful brands in the industry.
Mr. Powers currently serves as Executive Vice President of Sales with Access 360 Media, the country’s largest digital out-of-home media network, focusing on young adults. Prior to Access 360 Media, Powers served as Senior Vice President for Traffic.com, the country’s leading provider of personalized traffic information. Starting in 1999 with the company, he held senior level management and sales positions at Traffic.com as was an original member of the company’s Traffic Pulse Networks’ team.
Prior to joining Traffic.com, Powers worked for America’s largest radio broadcast network, Westwood One, in their Shadow Traffic Boston Office. The move to Westwood One came after his first job with American Radio, selling for the Boston Red Sox Radio Network.
Powers is a past member of the sales executive council of the Interactive Advertising Bureau (IAB) where he helped to establish guidelines for marketers, agencies and media companies for use in the creating, planning and buying and selling of interactive marketing and advertising. Presently, he sits on the Agency Advisory Board and Media Operations Committee of the Out-of-Home Advertising Bureau (OVAB). These positions have allowed Mr. Powers to continue to be a leader in emerging media.
In 2000, Powers established the Luke Vincent Powers Foundation in memory of his son, Luke. He serves as the Foundation’s Executive Director which supports underprivileged children. The Foundation is committed to providing opportunities for children by funding programs that enhance and protect their lives, while providing them with much needed hope for the future.
Recently, Mr. Powers has become involved in healthcare reform and is currently working with the Institute for Healthcare Improvement (IHI) to support change in the field of perinatal care.
Powers is an alumnus of Boston University.